Apparently, it's that time of year again. I know this not because I've seen Girl Scouts out and about, actively developing business, social, and communication skills... but because I've seen parents posting links on their Facebook accounts.

All I can say is, "DON'T DO IT."

Last night, I made the biggest mistake of my life: I watched Open House, a Netflix original movie in which nothing happens for 80 minutes, and then in the last 10 minutes, everyone dies. You never find out who did it. It's literally just some random killer who is in no way connected to the characters or plot (except for when he kills them).

The movie was awful -- to the point that it is actually kind of offensive. But worse is the fact that I can never have that Monday night back. It's gone.

"Eva, just admit it," a guy friend insisted recently. 'You're a flirt."

"What exactly do I do that makes you think that?"

He pondered for a moment, before sheepishly answering, "You smile... and make eye contact.​

It was simple, really.

A short story in The New Yorker went viral this weekend! 

A short story! Fiction! Went viral! This is very new and exciting. 

But equally exciting is the number of conversations this story has sparked, and the lessons women (and men) can learn from it.

Sometimes, smart people say dumb things. 

For example, I surfed with a buddy recently. Super smart guy. Successful exits and all that. Yet he couldn't seem to wrap his mind around the idea that my good friend (whom he'd never met, whom I've known for years -- apparently, men are really bad at gathering sufficient information before leaping to conclusions) likes me because I'm cool, and not because I use my "feminine wiles."

Let's bust yet another popular psychology myth.

"Money doesn't buy happiness."

"Opposites attract."

​​"Before others can love you, you have to love yourself."

Popular psychology is full of myths and misperceptions. Money does buy happiness (if you know how to spend it). We like people who are like us (though, often, people who are complementary attract.) And saying, "Before others can love you, you have to love yourself," is ridiculous, and makes zero sense.

While technically Halloween is on the 31st, everyone knows that the joy of terror, horror, and benevolent transgressions must be celebrated for the entire month of October. 

I started my month by thinking about these adorable and ridiculous Halloween shoes. But soon, I started seeing elaborate displays in some of my neighbors' yards. 

Everyone who's been paying attention knows that if anything mattered in 2017, it was La Croix. 

I studied psychology. When people learn this, they often ask, "Oh! Are you analyzing me right now?"

The answer is yes. Absolutely. And here's my analysis of you: