While technically Halloween is on the 31st, everyone knows that the joy of terror, horror, and benevolent transgressions must be celebrated for the entire month of October. 

I started my month by thinking about these adorable and ridiculous Halloween shoes. But soon, I started seeing elaborate displays in some of my neighbors' yards. 

Everyone who's been paying attention knows that if anything mattered in 2017, it was La Croix. 

I studied psychology. When people learn this, they often ask, "Oh! Are you analyzing me right now?"

The answer is yes. Absolutely. And here's my analysis of you: 

"I peed on the campfire last night, and it steamed my lady parts," I told my backpacking companions last night, in what I thought would be a helpful contribution to a conversation about relieving oneself in nature. 

The response was one I'd already heard several times that weekend: "Eva! You're... something else."

I suppose it could be argued that I'm socially awkward -- though I definitely don't feel that way. And I'm pretty sure most people don't see me that way. Why? Just because you say and do awkward things... doesn't mean you have to be awkward or unpleasant to be around.

There's a super exciting new book out that I urge everyone (especially teenagers and parents) to read at once! It's called iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us. 

​It's about how growing up with a phone in your hand makes you sad, anxious, and bad at social skills.

When I did my master's research on adult playfulness and leisure skill development, I spent, like, forever trying to recruit 60 people to participate in a study. Then I entered the startup world and learned about CRM (customer relationship management) software, marketing automation -- and even just A/B testing (sometimes called split testing), which is when you compare two versions of a web page (or marketing email, or whatever) to see which one performs better. This allows you to maximize your reach and chances of success by making data-driven decisions.

And this is exactly what Taylor Swift has done with her new single, Look What You Made Me Do.

Sometimes, spaces look playful... but you can't actually play in them. image: reddit​

Don't get me wrong. I love ball pits as much as the next guy. I spent pretty much every afternoon of my childhood at Chuck E. Cheese (and, unlike kids today, I actually got to run around and play by myself while the parents drank pitchers of beer). I'm all about play, and I'm stoked that so many Silicon Valley startups want ball pits.

But here's the thing: many designers and office managers think their job is complete once they've got that ball pit installed.

Creating a playful office space requires more than that.

Being driven by a desire to win means that when you achieve your goal, you’ll feel joy. Being driven by a fear of failure means when you succeed, you’ll feel relief.

Whether training for your high school swim team or trying to make it to the pros, you've probably experienced a plateau. All athletes do! There are tons of physical reasons -- and one very mental reason -- why this happens. 

You're entitled to your own opinion. But you are not entitled to your own facts. Which is why I'm taking the time to point out some of the reasons that words are not violence -- and that there is truth to the old rhyme, "Sticks and stones can break my bones, but names will never hurt me."

"It is a happy talent to know how to play," Ralph Waldo Emerson once said. 

He was exactly right. According to my master's research, playfulness isn't a trait -- it's a skill. But due to the ubiquity of technology (read: passive entertainment) and high-achieving childhoods, many young adults have yet to develop their leisure skills. 

The fact that they're making less money and are more likely to have debt than ever doesn't help.