I just finished reading The Dorito Effect: The Surprising New Truth About Food and Flavor, by Mark Schatzker. And I can pretty confidently say that you should read it right now -- it's probably the best book you're going to read all summer.
What did I learn from this book? To borrow from a recent Quora post of mine,
Food today literally, objectively tastes less good than it used to.
Seriously, this was one of the funnest and most enlightening reads ever. And -- most importantly -- it's had a pretty lasting effect on my mindfulness when it comes to eating. I think a little more carefully when buying produce or dumping BBQ sauce all over my dinner. I grow my own herbs and vegetables, and have loved tasting the difference.
Have you read the Dorito Effect? What was your favorite chapter or study in the book? Anything else you'd add?
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