The urge to create is equally strong in all children. Boys and girls.
It's imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They're more human than space ships.
A lot of girls prefer spaceships. They're more exciting than dolls houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.
LEGO was also right on with this ad from 1981:
Have you ever seen anything like it? Not just what she's made, but how proud it's made her. It's a look you'll see whenever children build something all by themselves. No matter what they've created.
Younger children build for fun. LEGO Universal Building Sets for children ages 3-7 have colorful bricks, wheels, and friendly LEGO people for lots and lots of fun.
Older children build for realism. LEGO Universal Building Sets for children 7-12 have more detailed pieces, like gears, rotors and treaded tires for more realistic building. One set even has a motor.
LEGO Universal Building sets will help your children discover something very, very special: themselves.
Is it because they can make more money selling multiple specific sets? Or is it because today's parents think it's more "educational" for kids to be assembling (like a machine) instead of envisioning and creating? Or something else? I don't know. But I'm still pleased and impressed by some of these early LEGO ads.