I stumbled across this photo of a note LEGO purportedly wrote to parents in 1974.
Totally awesome. Couldn't agree more. Giving kids the tools to create whatever they want -- and asking questions that encourage problem solving, prediction and analysis -- is the best way to give your child a creative, entrepreneurial mind.
LEGO was also right on with this ad from 1981:
Have you ever seen anything like it? Not just what she's made, but how proud it's made her. It's a look you'll see whenever children build something all by themselves. No matter what they've created.
LEGO was clearly all smart and progressive in the early 80s -- they knew that play behaviors change from simple representations to realistic ones as kids got older, and they knew the power of unstructured, creative playtime. Which makes it a little weird that (as far as I can tell) LEGOs today mostly come in specific, rather than Universal, sets.
Is it because they can make more money selling multiple specific sets? Or is it because today's parents think it's more "educational" for kids to be assembling (like a machine) instead of envisioning and creating? Or something else? I don't know. But I'm still pleased and impressed by some of these early LEGO ads.
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