Taylor Swift's New Single "Look What You Made Me Do" Is the ULTIMATE Example of A/B Testing8/25/2017
When I did my master's research on adult playfulness and leisure skill development, I spent, like, forever trying to recruit 60 people to participate in a study. Then I entered the startup world and learned about CRM (customer relationship management) software, marketing automation -- and even just A/B testing (sometimes called split testing), which is when you compare two versions of a web page (or marketing email, or whatever) to see which one performs better. This allows you to maximize your reach and chances of success by making data-driven decisions.
And this is exactly what Taylor Swift has done with her new single, Look What You Made Me Do.
0 Comments
Love is pretty much the greatest thing ever. People who don't understand evolution think sex is the most important thing ever -- but without love, our species wouldn't exist. It doesn't matter how many women you can knock up if no one loves or cares for anyone and all the babies die.
As such, we evolved to be acutely sensitive to loneliness (and other negative emotions, like jealousy). And we evolved to love love.
Sometimes, spaces look playful... but you can't actually play in them. image: reddit
Don't get me wrong. I love ball pits as much as the next guy. I spent pretty much every afternoon of my childhood at Chuck E. Cheese (and, unlike kids today, I actually got to run around and play by myself while the parents drank pitchers of beer). I'm all about play, and I'm stoked that so many Silicon Valley startups want ball pits. But here's the thing: many designers and office managers think their job is complete once they've got that ball pit installed. Creating a playful office space requires more than that.
You're entitled to your own opinion. But you are not entitled to your own facts. Which is why I'm taking the time to point out some of the reasons that words are not violence -- and that there is truth to the old rhyme, "Sticks and stones can break my bones, but names will never hurt me."
The "tolerant left" has done it again! I wrote a blog post they don't like (not because of my ideas, but because I'm white), and, unable to come up with a coherent and well-reasoned argument...
They've resorted to calling me ugly. They weren't the first anonymous internet trolls to try to hurt my feelings, and I'm sure they won't be the last. But here's the thing about their little poison pen comments: On a scale of 1-10, it bothers me zero -- except insofar as it makes me feel sorry for them. Here's why. Why Today's Children (And Young Adults) Are More Sensitive and Fragile Than Past Generations.6/7/2017
Kids these days -- amirite?
No, but actually. For real. Kids these days are more sensitive and fragile than kids of the past. Even according to the president of an elite university that I spoke with recently, “Today’s college students are not like you.” Want me to lose your audience's attention immediately? Then drop the u-bomb.
"Let's unpack this."
So you've been asked to give a speech, talk, or assembly. And you want it to be memorable. You want your audience to think -- to feel something. To question their entire worldview, perhaps.
Now you just need a topic. Skip the boring cliches. No one wants to hear you talk about abortion, the death penalty, gun rights, or minimum wage. These are huge and broad topics, and you're not an expert. You'll put your audience straight to sleep.
"I'm socially awkward."
"I have, like, zero social skills." "I don't want to go to the party because I never know what to do at parties." We've all heard -- or even uttered -- such phrases. Maybe when you hear it, you feel sympathetic. But when I hear it, I feel slightly annoyed. "Socially awkward" is a choice. Saying you have "bad social skills," to me, sounds like saying, "I'm bad at basketball," when you haven't played since middle school.
In the last week, I've heard three different people claim that comparing yourself to others is somehow bad -- one even did it in a comment on my recent post, 3 Scientifically Proven Ways to STOP Caring What Others Think About You and Live a Happier Life.
But here's the thing. Comparing yourself to others, done correctly, is probably the best way to learn, improve, and build up your own confidence. Here's why: |
About the Author
Eva is a content specialist with a passion for play, travel... and a little bit of girl power. Read more >
Want to support The Happy Talent? CLICK HERE!
Or Find me on Patreon!
What's Popular on The Happy Talent:
Trending in Dating and Relationships:
What's Popular in Science: Playfulness and Leisure Skills:
Popular in Psychology and Social Skills:
Categories
All
|